Issue-Conscious Water & Gum

Project 7 sells gum, shirts and purified water with words on them like FEED, SAVE, BUILD, HELP and HOPE.

It’s not just an empty marketing ploy—they’ve identified what they believe are the seven most critical areas of need in the world and donate 50 percent of profits to make a difference in those areas. Buy a pack of HOUSE THE HOMELESS gum and half the profit goes to an organization dedicated to homelessness. Plunk down your dough for a case of HEAL THE SICK water and your money will end up helping HIV/AIDS patients in Africa, or supporting Mercy Ships/Medical Missions.

The areas of need may have been identified by Project 7, but the specific nonprofits to benefit from their program are chosen by the online community, which votes from a ballot of three. When you buy a HOPE FOR PEACE T-shirt (made from 50 percent organic cotton and 50 percent recycled bottles), you may be helping to ease the plights of children of war, reduce gang violence or assist refugees and victims of ethnic cleansing—but you won’t know which until the voting results are in. And because transparency is important to Project 7, you can watch the whole process as it happens online.

Caribou Coffee carries the water, gum, and mints as their exclusive lines. Other stores carrying Project 7 products include Sprouts, Jewel Osco, Whole Foods nationally, Books a Million and Java City. Or look online by clicking here. –Keith Snyder

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